Empowering Women Entrepreneurs: A Comparative Analysis of the Service Sector in Rural and Urban India

Abstract

The service sector offers an accessible entry point for entrepreneurship due to its  low capital requirements, minimal infrastructure needs, and inherent adaptability. This is particularly advantageous for women, who often excel in characteristics such as patience, creativity, and hospitality. In developing countries like India, supportive policies and initiatives are increasingly fostering entrepreneurship, especially within the service sector. While possessing essential entrepreneurial traits, many women encounter significant obstacles that hinder their business development and work-life balance. These challenges include limited access to finance, societal biases, inadequate infrastructure, and a lack of support networks.