Digital Networking for Career Success; Exploring the Benefits and Barriers of LinkedIn Utilization among Undergraduate Students

Abstract

LinkedIn serves as a platform for professional networking, tailored for career-focused interactions. This research explored the usage patterns, benefits, and barriers of LinkedIn among undergraduate students at Trincomalee Campus, Eastern University, Sri Lanka, with an emphasis on how they use the platform to boost their career opportunities and professional development. The study primarily utilized a survey to gather data, involving 120 undergraduate students from the Faculty of Communication and Business Studies and the Faculty of Applied Science at Trincomalee Campus. The theoretical framework for the study was based on the Technology Acceptance Model (TAM). The results indicated that most undergraduate students perceive LinkedIn as a crucial tool for obtaining internships and then entering the workforce once they graduated.  They utilize LinkedIn to network with industry professionals and companies and to join groups that align with their career interests. Furthermore, the study identified barriers faced by undergraduate students, such as difficulties in creating a professional profile and maintaining the regular engagement.  These findings imply that universities should incorporate LinkedIn training into their career services to better equip undergraduate students for the competitive job market.  Improving digital literacy and offering guidance on effective LinkedIn strategies could greatly enhance students’ employability and professional growth.