A Study on Mindful Consumption of Customer Experience towards Detergent Products in Sivakasi

Abstract

Marketing as a discipline has undergone radical changes over the past few decades. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service .A biggest impact which internet had on marketing can be attributed to the rise of search technology. Consumer behaviour formed an integral part of marketing. Consumer preference varies from product to product on the basis of quality, price and advertisement etc. Washing is a method of cleaning, usually with water and with some kind of soap or detergent .The detergent market in India consists of two major categories -hand -wash and machine –wash. There are so many brands of detergent product available in the market in various brands like Rin, Power, Wheel, Surf excel, Tide, Henko, Ponvandu and so on. Technology provides higher potential for profiling the brand in the minds of consumers Hence the researcher wants to micro level analyze for understanding on mindful consumption of customer experience towards detergent products in Sivakasi. A well structured Google form has been framed for conducting the survey.