Customer Satisfaction towards Electric Bikes A Study in Sivakasi

Abstract

In Sivakasi, an area where environmentally friendly mobility options are being adopted gradually, this study investigates consumer satisfaction with electric bikes. Finding the variables that affect user experience, post-purchase satisfaction, and buy decisions is the main goal of the study. Using a standardized questionnaire, 120 respondents provided primary data. Performance, ease of charging, design, cost, and post-purchase support are among the important factors that were examined. The data was analyzed using statistical methods like percentage analysis. The findings show that cheap maintenance, low operating costs, and environmental advantages are important factors in purchasing decisions. Concerns about battery life and a lackluster charging infrastructure, however, restrict satisfaction levels. According to the report, bolstering service networks and upgrading charging stations could improve consumer satisfaction and hasten the region's adoption of electric bikes.